The Finance Ministry, which regulates alcohol, said this week that beer, wine and liquor companies can place labels on packages that contain the portion servings per container, calories, carbohydrates, proteins and fats per serving. Such labels have never been approved.
Labels are voluntary, so that to drinks companies decide whether you have to use in their products. The decision is temporary, first step on trade in alcohol and tobacco taxes or TTB, Office is still considered the definitive regulation on alcohol labels. 2007 Proposed rules mandatory labels would have made but the Agency never final rules.
After a decade of lobbying by companies in the liquor, and consumer groups with very different objectives can labelling regulation issued on 28: the alcohol companies want low calories and carbohydrates in their products advertise low, while consumer groups want alcoholic beverages have the same transparency as packaged food, which must be labeled.
"This is really to bring alcoholic beverages in modern times," said Guy Smith, a Vice President Ejecutivo de Diageo, the world's largest Distiller, and manufacturer of such well-known brands as Smirnoff, Johnnie Walker, José Cuervo and Tanqueray. Were required to win the Office of Diageo, in 2003, so they can add their products this information such as low-carb diets in popularity.
10 Years later, almost Smith said that he expected that Diageo put new labels on all products, including a small number of beer and wine companies.
"It is something that consumers are accustomed to," said Smith. "Over time, it will be why not there?"
However, not all alcohol companies must use tags. Among those who can take a step: Brewery companies who are not consumers of calories, and winemakers, who do not want to ruin the elegant look of your bottles want.
The Institute for wine, which is more than 1,000 represents California wineries, said in a statement that it supported the decision, but "experience shows that such information not a defining factor in decisions on wine consumers buy is".
Vocera Gladys Horiuchi said that every wine knows the Group company, which intends to use the new names.
The brewing industry praised the Agency recognizes that the labels of the alcohol content of various products should be taken on the variations of the count in the concentration. The industry has been opposed to the idea of defining the serving size per ounce of pure alcohol or 12 ounces of beer, 5 ounces, wine or 1.5 ounces of alcohol of 80 degrees, the more than 1.5 ounces of spirits in what in the drink and the accuracy of the bartender's get a cocktail, depending.
The judgment enables labels, the content of alcohol as a percentage of alcohol by volume, the attitude which preferred to declare by the brewing industry.
"We welcome the conclusion of the TTB the rules based on actually serving drinks and consumed," said Joe McClain, President of the beer Institute.
McClain said that the beer industry is also pleased that the ruling "considerable flexibility" in the format and placement of the disclosure in the packaging.
It is not clear whether the beer company to use labels, but actually.
Consumer advocates criticized the scheme.
"Not reflected, concern for public health," said Michael Jacobson, Director of the Center for Science in the public interest. "Including the fat and carbohydrates in a label could mean that an alcoholic beverage positively healthy, especially if the alcohol content of the beverage not prominent day."
Consumer advocates said that it alcohol content should be mandatory list. Jacobson and others to admit that number was calorie labels, but we said that labels must contain no nutrients to make alcohol is more than just food.
Tagged applicable legal situation is complicated. Wines with at least 14 percent alcohol content must contain content in alcohol. Wines from 7% to 14% alcohol content can alcohol or "Hell" or "Table wine" listed on the label. "Light" beers must contain content calories and carbohydrates. Alcohol must list the alcohol content by volume, and can also display test, a measure of the alcoholic.
And wine, beer and spirits producers can the people of substances on the list should be sensitive, do not list ingredients, but they like sulfites, certain food dyes, and aspartame.
Tom Hogue about the TTB said that the purpose of the statement to ensure that the labelling of alcohol is more consistent. "The idea behind it is that we are trying, make it simple for the industry to inform of consumers, if they want to, and if consumers want it," said.
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Mary Clare Jalonick you follow on Twitter at http://twitter.com/mcjalonick
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